Our Brand

Empower represents our commitment to educate, motivate, and inspire women to lead an active, healthy lifestyle. Empower is not just about selling great fitness products, it is about providing fitness and wellness solutions that strengthen the body, mind and spirit of women.


Licensed Brand

Fitness EM has licensed the Danskin brand since 2001. Danskin—a name synonymous with innovation, quality, comfort, and fit for millions of active women and girls–has been a leading manufacturer of active wear, leg wear, and dance wear since 1882. Danskin ranks in the top 20 of most recognized sports brands for women.


Private Label Brands

Exclusive brands for Wal-Mart. Fitness EM has been creating products for Wal-Mart under the Danskin Now brand since 2005 and Golds Gym brand since 2007.